Abhilash Ram

Chalmers University of Technology

Abhilash Ram manages International Student Recruitment at Chalmers University of Technology in Gothenburg, Sweden.

“I am among other things an engineer, communicator, international marketer, nerd, ambivert, rationalist, humanist, idealist, realist, futurist, early adopter, philosopher, story-teller, runner, voracious eater of Ben & Jerrys Half-baked, red-eyed watcher of anime and because I have to to stop this bio somewhere embarrassing - a shedder of tears. I am an Indian by birth; Swedish by nationality; confused by the Swedish fika culture; cannot keep my hands off cinnamon rolls and capable of talking nonstop if allowed. I believe that trust, honesty, respect and justice are values every brand must embody and empathy is the paper that they should be wrapped in.”

Abhilash will co-present the following conference session:
Rebranding: Collaboration and Co-creation – The Swedish Way

12:00 - 12:45

Friday 29 October

Rebranding: Collaboration and Co-creation – The Swedish Way

Study in Sweden recently completed an ambitious brand development project with a bold vision to stand out in a busy international student marketplace. Rebranding a country as a study destination is hard work, even more so when it entails a disruptive and provocative approach that’s new to the education space.

Study in Sweden, Net Natives and Chalmers University of Technology - a Swedish university deeply involved in the process -, walk you through the rebrand - and share lessons learned and mistakes made (yes we pushed too far sometimes, OK maybe multiple times).