Akos Kiraly

SRH Universities

Akos Kiraly is a higher education marketing specialist with over 10 years of experience. Akos grew up in Hungary and came as an international student to Germany. He has started his career in Germany with a one of the leading German university agencies before he switched to the education provider side. Akos has been previously working as Director of Student Recruitment at GISMA Business School and has successfully implemented an international student recruitment strategy for SRH Berlin University of Applied Science as well as for Lancaster University Leipzig. He is currently in charge of the sales strategy of all SRH Universities (SRH Higher Education) as Head of Strategic Sales.

Akos will present the following conference session:
Building a sales pipeline for universities – from lead generation to enrolment management

11:15 - 11:45

Friday 29 October

Building a sales pipeline for universities – from lead generation to enrolment management

From the top of the funnel to successful enrolment, there are many steps that most universities handle with different, often incompatible systems for web, CRM, application and enrolment. An integrated approach is necessary to track the success and ROI of marketing measures. Akos Kiraly, Head of Sales Strategy at SRH Universities, will share best practices and lessons learnt from SRH’s ongoing integration project.