Book Ticket

Speakers

Anna Viola Hornyik, University of Szeged

Anna Viola Hornyik

University of Szeged

Celine Kuysters

University of Antwerp

Elias Faethe, IGC at Hochschule Bremen

Elias Faethe

IGC at Hochschule Bremen

Floris Metzner

University of Twente

Gerrit Bruno Blöss

Study.eu

 

Stay tuned!

More speakers will be announced shortly.

Giorgio Piccirillo

Giorgio Piccirillo

SRH Universities

Kris Achten, KdG

Kris Achten

KdG University of Applied Sciences and Arts

Oana Lelcu, SRH Universities

Oana Lelcu

SRH Universities

Prakash Saklani, Audencia

Prakash Saklani

Audencia Business School

What attendees say

Attendees to the Digital Marketing Days in 2021-2024 gave them overall ratings between 4.6 and 4.8 out of 5. 🤯

Here is some of the feedback we received:

Agenda

The Digital Marketing Day will be a full-day in-person conference. Have a look at our agenda - there are still some moving parts, but a final programme will follow in the coming weeks!

10:00 - 10:30

Arrival, registration & coffee ☕

Settle in, talk to old colleagues and make new connections while we’re getting ready for an exciting day!

10:30 - 10:45
Gerrit Bruno Blöss, Study.eu

Gerrit Bruno Blöss

Introduction

10:45 - 11:15
speaker-1

Celine Kuysters

speaker-2

Kris Achten

Storytelling & Positioning

How do you make your institution stand out in an increasingly competitive landscape? This session explores the power of storytelling as a strategic tool for positioning your university. Learn how to craft narratives that connect with prospective students on an emotional level, communicate your strengths, and build a lasting brand identity.

11:15 - 11:45
speaker-1

Oana Lelcu

speaker-2

Giorgio Piccirillo

Optimising the admissions workflow with AI

SRH has introduced AI into the admissions workflow to optimise all steps of the process and free up valuable time for its marketing and admissions staff. We'll explore lessons learnt and best practices for your own AI efforts.

11:45 - 12:00

Coffee break

12:00 - 12:15
Anna Viola Hornyik, University of Szeged

Anna Viola Hornyik

Lightning talk: Adding value to the student during the application journey

The University of Szeged came up with a unique way to increase retention during the application and admissions process - inspired by "cash-back" programmes in the retail space. We haven't seen any other university do this!

12:15 - 12:30

Lightning talk: details tba

12:30 - 13:30

Lunch break

13:30 - 14:30

Website Clinic 🚑 (with students)

The doctors are in! In this interactive session, an expert panel - including students - will judge university websites (and other digital material) suggested by the audience. Get honest opinions on what works, what doesn't, and how it could be fixed.

14:30 - 14:45

Coffee break

14:45 - 15:00
Prakash Saklani, Audencia

Prakash Saklani

Lightning talk: Stakeholder Engagement for Marketing Decisions

University marketers and recruiters have to deal with several internal stakeholders when planning activities and justifying their decisions. Unfortunately, they rarely all agree with one another... This lightning talk will explore best practices for engaging stakeholders in the decision-making process, ensuring marketing initiatives are well-informed, supported, and impactful.

15:00 - 15:15
Elias Faethe, IGC at Hochschule Bremen

Elias Faethe

Lightning talk: 5 Lessons on Getting the Maximum Out of Your CRM

CRMs are an integral part of recruitment marketing, but often not used to their full potential - especially when they're newly rolled out. In this quick session, we'll explore how you can be more effective with any CRM.

15:15 - 15:45

Coffee break

15:45 - 16:15
Floris Metzner, University of Twente

Floris Metzner

Using AI to analyse student survey responses

Surveys, if done right, can be a valuable source of insight for your marketing activities. AI can help analyse even more complex survey designs to get to the right conclusions faster. Learn hacks and tricks in this interactive session.

16:15 - 16:30
Gerrit Bruno Blöss, Study.eu

Gerrit Bruno Blöss

Closing remarks

19:30 - ???

Afterparty

Don't leave Cologne just yet: Join us for the evening afterparty!

Location and Venue

The Study.eu Digital Marketing Day will take place in central Cologne, Germany at the FRÜH Lounge with a roof terrace and a spectacular view of the Cathedral! (Google Maps)

It’s in walking distance (7 minutes) to Cologne Central Station. 🚆

If you plan to fly ✈️, you have plenty of airport alternatives:

  • Cologne-Bonn (CGN): ca. 20-30 minutes by public transport
  • Düsseldorf (DUS): ca. 1 hour by train or car
  • Frankfurt (FRA): ca. 1 hour by high-speed train
  • Dortmund (DTM): ca. 1:15 hours by car, 1:45 hours by train

Plan your trip so you can join our afterparty from ca. 19:30! 🙌 (Also in central Cologne and in walking distance to the venue.)

Book your place and join us in Cologne!

For a productive conference experience, tickets can only be booked by representatives of universities and other higher education institutions (HEIs) as well as governmental agencies.

We expect around 65 guests joining us. If you are interested in joining with more than 2 colleagues from your university, please contact us directly. Also, if you represent a service provider or other type of organisation and would like to attend, please get in touch.

With confirmed attendees from (as of 17 September):
Belgium 🍟, Finland 🎅, France 🥐, Germany 🥨, Hungary 🫑, Italy 🍕, Lithuania 🏀, Netherlands 🌷, Norway ⛷️, Poland 🥟, Spain 💃, Sweden 🦌, United Kingdom 💂‍♂️

Refund policy

We are planning the event with diligence, and are fully confident that the conference can take place as planned. Nonetheless, the past few years taught us to prepare for surprises, so here’s our refund policy: If the event cannot take place at all, you will receive a full refund on your ticket purchase. If the event should have to be moved to a different date at which neither you nor a colleague can attend, you will also receive a full refund if you let us know when we announce the new date. If you cannot attend e.g. because of illness, you can transfer the ticket to a colleague at your organisation (but please inform us in advance). For anything not covered here, contact us and we’ll find a solution!

About Study.eu

Study.eu is proud to be the most-visited study choice website focused on Europe. Every year, we reach millions of students from around the world looking for higher education opportunities across Greater Europe. The Digital Marketing Day is our contribution to our colleagues and partners in the higher education marketing sector.

Contact us

Do you have questions about the Study.eu Digital Marketing Day? Then we’re happy to hear from you!

Send us an email to: dmd2025@study.eu