Study.eu Digital Marketing Day: 17 Oct 2025, Cologne

Speakers

Anna Viola Hornyik

University of Szeged

Anna Viola Hornyik

Anna Viola Hornyik is an International Officer at the University of Szeged, Hungary. She completed a BA in Communication and Media Studies with online marketing specialization and an MA in International Relations with a specialization in legal and business studies. Anna has been actively involved in several Erasmus+ projects and recently focused on both online and offline marketing for the university. Before joining higher education, she worked as a radio editor at a national Hungarian radio station.

Celine Kuysters

University of Antwerp

Celine Kuysters

Celine Kuysters is Marketing Manager at the University of Antwerp, Faculty of Business and Economics. Born and raised in Antwerp (Belgium), and armed with Master’s degrees in strategic communication and journalism, she started her career in higher ed in 2019. Besides being responsible for the faculty’s international recruitment strategy, content creation and social media management, she is also committed to building its alumni community.

Floris Metzner

University of Twente

Floris Metzner

Floris Metzner is an Online Marketeer at the University of Twente, Netherlands. He’s an expert in measuring marketing activities; as a functionalist he loves to bring innovative ideas to the university eco-system.

Oana Lelcu

SRH Universities

Oana Lelcu

Oana Lelcu is Global Sales Marketing Director at SRH Universities, where she designs and leads the international strategy for the Group. She currently focuses on leveraging AI and digital technologies to transform student recruitment and admissions processes, helping SRH scale their global reach while improving applicant experience through data-driven insights and automated solutions.

Stay tuned!

More speakers will be announced shortly.

We are currently planning the programme for 2025! Have an idea or a topic worth presenting? Contact us! Below are some of the speakers who joined the Study.eu Digital Marketing Day in previous years:

Speakers at previous Digital Marketing Days

Alexandre Looten

Maastricht University

Alexandre Looten

Alexandre Looten is Recruitment Advisor for Master's programmes at the Maastricht University School of Business and Economics.

Claire McGrady

Middlesex University London

Claire McGrady

Having worked in Higher Education for 10 years, Claire McGrady currently works as Head of International Marketing at Middlesex University.

Previously, she worked in various roles across student recruitment and marketing at Coventry University London and Brunel University. Claire leads on all marketing items for prospective EU and International students from enquiry to enrolment. She is passionate about the International student journey, and finding new ways to improve it, to give students coming to the UK the best possible customer service.

Parul Goel

University of Antwerp

Parul Goel

Parul Goel is the Coordinator of the International Students Office at the University of Antwerp - where all the international student marketing and recruitment magic happens!

Stephanie Limuaco

University College London (UCL)

Stephanie Limuaco

As a Campaigns Manager at UCL, Stephanie Limuaco has designed and developed award-winning marketing communication campaigns that maximise the use of digital marketing techniques, podcasts, email marketing, events, and story-telling for the purpose of student recruitment, branding, and research communications.

Gerrit Bruno Blöss

Study.eu

Gerrit Bruno Blöss

Gerrit is the Founder and CEO of Study.eu, the most-visited study choice platform focusing on (greater) Europe as a destination. His motto: “Simplicity is king.”

Jon Wickins

KdG University of Applied Sciences and Arts

Jon Wickins

Jon Wickins is an International Marketing Officer at KdG University of Applied Sciences and Arts in Antwerp, Belgium His responsibilities include creating content to market KdG's growing offering of international study programmes.

Guus Goorts

Google Ads & SEO Specialist

Guus Goorts

Guus Goorts helps Higher Education Institutions take control of their online marketing through hands-on e-courses.

He believes that international experiences can make the world a better place. After an exchange, he lived in Singapore for 10 years and founded a study portal site for language schools.
Currently based in the Netherlands, he has run SEO and paid search campaigns for institutions like British Council, MDIS and Avans University.

He believes that HEIs need to deeply understand their online marketing, even if they plan to outsource it. That's also the idea behind his book: Successful student recruitment with Google Ads.

Douglas Washburn

Study in Sweden / Swedish Institute

Douglas Washburn

Born and raised in the USA, Douglas Washburn has now spent nearly half his life in his adopted home of Sweden enjoying the fantastic work-life balance of Scandinavia. He brings years of experience in higher education to his current role as a Senior Marketing Manager at the Swedish Institute, the national agency for promoting Sweden abroad. Douglas is responsible for the Study in Sweden brand and is a frequent speaker on marketing in international higher education on topics such as destination branding, and student created content.

Douglas will co-present the following conference session:
Rebranding: Collaboration and Co-creation – The Swedish Way

Graeme Tong

University of Greenwich, London

Graeme Tong

Graeme Tong is the Head of International Recruitment at the University of Greenwich.

Graeme’s 15+ years’ experience of working within education have seen him work for a variety of organisations, from start-up to large multinational and with experience of working in over 25 countries.

Malin Aurbakken Gylvik

University of Oslo

Malin Aurbakken Gylvik

Malin Aurbakken Gylvik is a Senior Advisor Marketing and Social Media at the University of Oslo, Norway.

Mikki Collins

Pickle Jar Communications

Mikki Collins

Mikki Collins is a Content and Experience Designer at Pickle Jar Communications. Mikki has a strong social media background in the Higher Education sector and proven award-winning experience for digital content campaigns and projects she has produced.

She previously worked for the University of Chichester as their Digital Content Producer for 5.5 years. In that time, Chichester achieved the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion in content at the ContentEd awards for the final series of the University’s podcast all about minority groups.

Emanuel Díaz

IE University

Emanuel Díaz

Emanuel Díaz is Head of Content Marketing at IE University in Madrid and a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him. A Fulbright grant took him to Madrid to study at IE, in which he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.

What attendees say

Attendees to the Digital Marketing Days in 2021-2024 gave them overall ratings between 4.6 and 4.8 out of 5. 🤯

Here is some of the feedback we received:

Participant in 2022 (Hamburg):

I really enjoyed the quality of the presentations, the venue and the opportunity to meet fellow marketeers.

Participant in 2023 (Vienna):

Overall, I think it was a very cozy conference and everyone was very engaged and friendly! 🙂

Participant in 2024 (Prague):

It was a nice mix of topics for people in marketing. Sessions were covering the right amount of back story to then dive into the relevant parts. The breaks helped to talk with speakers quickly after their sessions. It was lovely to meet so many colleagues on a smaller scale.

Participant in 2023 (Vienna):

This event provided a great opportunity for professional development, networking and getting practical tips and feedback on our everyday work.

Participant in 2022 (Hamburg):

You've really gone above and beyond in selecting speakers, topics, making everyone feel welcome, and for a smooth and fun day in Hamburg. Thank you!

Participant in 2021 (Berlin):

The topics covered were diverse, so that everyone could get something out of it. Great to have shorter sessions that could be potential discussions later on, instead of longer (fewer) sessions. Good that the conference was planned on a Friday so people could stay in Berlin over the weekend.

The Study.eu
Digital Marketing Day

Speakers

Anna Viola Hornyik

Celine Kuysters

Floris Metzner

Oana Lelcu

Speakers at previous Digital Marketing Days

Alexandre Looten

Claire McGrady

Parul Goel

Stephanie Limuaco

Gerrit Bruno Blöss

Jon Wickins

Guus Goorts

Douglas Washburn

Graeme Tong

Malin Aurbakken Gylvik

Mikki Collins

Emanuel Díaz

What attendees say

Agenda

Location and Venue

Gallery: Digital Marketing Days 2021-2024

Book your place and join us in Cologne!

Refund policy

About Study.eu

Contact us

The Study.euDigital Marketing Day

Speakers

Anna Viola Hornyik

Anna Viola Hornyik

Celine Kuysters

Celine Kuysters

Floris Metzner

Floris Metzner

Oana Lelcu

Oana Lelcu

Speakers at previous Digital Marketing Days

Alexandre Looten

Alexandre Looten

Claire McGrady

Claire McGrady

Parul Goel

Parul Goel

Stephanie Limuaco

Stephanie Limuaco

Gerrit Bruno Blöss

Gerrit Bruno Blöss

Jon Wickins

Jon Wickins

Guus Goorts

Guus Goorts

Douglas Washburn

Douglas Washburn

Graeme Tong

Graeme Tong

Malin Aurbakken Gylvik

Malin Aurbakken Gylvik

Mikki Collins

Mikki Collins

Emanuel Díaz

Emanuel Díaz

What attendees say

Agenda

Location and Venue

Gallery: Digital Marketing Days 2021-2024

Book your place and join us in Cologne!

Refund policy

About Study.eu

Contact us

The Study.eu
Digital Marketing Day