Book Ticket

Speakers at the Study.eu Digital Marketing Day

Adrienn Juhász, MOME Budapest

Adrienn Juhász

MOME Budapest

Amanda Midence, Radboud University

Amanda Midence

Radboud University

Denise Cope, Affordable Degrees Abroad

Denise Cope

Affordable Degrees Abroad

Elias Faethe, Constructor University

Elias Faethe

Constructor University

Gerrit Bruno Blöss

Study.eu

Graeme Tong

University of Greenwich, London

Guus Goorts

Google Ads & SEO Specialist

Jeroen van Dijk, Royal College of Art (RCA)

Jeroen van Dijk

Royal College of Art (RCA)

Jon Wickins

KdG University of Applied Sciences and Arts

Malin Aurbakken Gylvik, University of Oslo

Malin Aurbakken Gylvik

University of Oslo

Mikki Collins, Pickle Jar Communications

Mikki Collins

Pickle Jar Communications

Valentýna Škrabálková, Study in Czechia / DZS

Valentýna Škrabálková

Study in Czechia

What attendees say

Attendees to the Digital Marketing Days in 2021, 2022 and 2023 gave them overall ratings between 4.6 and 4.7 out of 5. 🤯

Here is some of the feedback we received:

Agenda

The Digital Marketing Day will be a full-day in-person conference. Have a look at our agenda - there are still some moving parts, but a final programme will follow in the coming weeks!

10:00 - 10:30

Arrival, registration & coffee ☕

Settle in, talk to old colleagues and make new connections while we’re getting ready for an exciting day!

10:30 - 10:45
Gerrit Bruno Blöss, Study.eu

Gerrit Bruno Blöss

Introduction

10:45 - 11:15
Amanda Midence, Radboud University

Amanda Midence

Mikki Collins, Pickle Jar Communications

Mikki Collins

The Social Media Manager's Survival Guide

Social media management is not for the faint of heart. Especially when budget cuts, diminishing personnel and the pressure of breaking through the noise is ever present. In this session, Mikki and Amanda will share with you a 7-step process that will help you move from quantity to quality.

11:15 - 11:45
Jon Wickins, KdG University of Applied Sciences and Arts

Jon Wickins

Malin Aurbakken Gylvik, University of Oslo

Malin Aurbakken Gylvik

Honest & Authentic Content in Student Marketing

11:45 - 12:00

Coffee break

12:00 - 12:15
Denise Cope, Affordable Degrees Abroad

Denise Cope

Lightning talk: Recruiting students from the U.S.

Explore strategies, trends, and key insights on attracting and enrolling students from the United States. This session will cover recruitment challenges and scaffolded opportunities for institutions to engage with the U.S. market with limited resources in a competitive landscape.

12:15 - 12:30
Adrienn Juhász, MOME Budapest

Adrienn Juhász

Lightning talk: Data-driven Content Creation and Community Building

Data plays a pivotal role in marketing, and harnessing it to craft relevant, targeted content for your audiences can drive meaningful results. In this session, we’ll demonstrate how data is not only crucial for outbound marketing but also essential for fostering effective internal communication and building strong, engaged communities.

12:30 - 13:30

Lunch break

13:30 - 14:15
Jeroen van Dijk, Royal College of Art (RCA)

Jeroen van Dijk

Website Clinic 🚑 (with students)

The doctors are in! In this interactive session, an expert panel - including students - will judge university websites (and other digital material) suggested by the audience. Get honest opinions on what works, what doesn't, and how it could be fixed.

14:15 - 14:30

Coffee break

14:30 - 15:00

Guus Goorts

Elias Faethe, Constructor University

Elias Faethe

Analysing Successes and Failures in Online Google and Meta Campaigns

In this session, we'll analyse real university ad campaigns on Google and Meta (Facebook/Instagram). What makes some brilliant, and what makes others a failure? How can you tell what works from campaign data?

15:00 - 15:15
Valentýna Škrabálková, Study in Czechia / DZS

Valentýna Škrabálková

Lightning talk: Working with Student Ambassadors

15:15 - 15:45

Coffee break

15:45 - 16:30
Graeme Tong, Middlesex University London

Graeme Tong

Jeroen van Dijk, Royal College of Art (RCA)

Jeroen van Dijk

Content Audit & User Journey Mapping

In this session, we will explore the critical phases of the student journey—from initial awareness to enrollment and beyond. Learn insights on how to strategically leverage content across each stage to engage prospective students, and to enhance their overall experience. Learn best practices for creating integrated marketing campaigns that not only attract students but also foster retention and satisfaction.

16:30 - 16:45
Gerrit Bruno Blöss, Study.eu

Gerrit Bruno Blöss

Closing remarks

19:30 - ???

Afterparty

Don't leave Prague just yet! Join us for the evening at:
Kolkovna Celnice, V Celnici 1031/4, 110 00 Praha 1 (Google Maps)

Location and Venue

The Study.eu Digital Marketing Day will take place in central Prague, Czechia at the beautiful Baroque Refectory at the Dominican Convent of St. Giles. (Google Maps – Address: Barokní refektář Dominikánského kláštera, Jilská 234/5, 110 00 Staré Město, Czechia)

Getting to the venue…

  • …from PRG airport: By public transport or taxi, you can reach the venue in around 40-45 minutes.
  • …by train: From the Central Station (Praha hl.n.) you can reach the venue via tram or on foot, both in around 20 minutes.

And make sure to join our afterparty from 19:30 at Kolkovna Celnice! 🙌 (Google Maps – Address: V Celnici 1031/4, 110 00 Praha 1) 

Travelling sustainably

We encourage you to take the train if possible. If you fly and would like to offset the CO2e footprint, we recommend Atmosfair or myclimate.org. For example, offsetting a London-Prague roundtrip flight in an A320 or 737-800 is estimated at less than €15 / £15.

Book your place and join us in Prague!

For a productive conference experience, tickets can only be booked by representatives of universities and other higher education institutions (HEIs) as well as governmental agencies.

We expect around 65 guests joining us. If you are interested in joining with more than 2 colleagues from your university, please contact us directly. Also, if you represent a service provider or other type of organisation and would like to attend, please get in touch.

Join attendees from (as of 8 October):
Austria 🏔️, Belgium 🍟, Croatia 🏝️, Czechia 🍻, Denmark 🧜‍♀️, Estonia 🇪🇪, Germany 🥨, Hungary 🫑, Italy 🍕, Lithuania 🏀, Netherlands 🌷, Norway ⛷️, Poland 🥟, Spain 💃, Sweden 🦌, United Kingdom 💂‍♂️, USA 🗽

Refund policy

We are planning the event with diligence, and are fully confident that the conference can take place as planned. Nonetheless, the past few years taught us to prepare for surprises, so here’s our refund policy: If the event cannot take place at all, you will receive a full refund on your ticket purchase. If the event should have to be moved to a different date at which neither you nor a colleague can attend, you will also receive a full refund if you let us know when we announce the new date. If you cannot attend e.g. because of illness, you can transfer the ticket to a colleague at your organisation (but please inform us in advance). For anything not covered here, contact us and we’ll find a solution!

About Study.eu

Study.eu is proud to be the most-visited study choice website focused on Europe. Every year, we reach millions of students from around the world looking for higher education opportunities across Greater Europe. The Digital Marketing Day is our contribution to our colleagues and partners in the higher education marketing sector.

Contact us

Do you have questions about the Study.eu Digital Marketing Day? Then we’re happy to hear from you!

Send us an email to: dmd2024@study.eu