In 2021 and 2022, attendees to the Digital Marketing Day rated it 4.7 and 4.6 out of 5. 🤯 Here is some of the feedback we received:
University of Antwerp
Celine Kuysters is Marketing Manager at the University of Antwerp, Faculty of Business and Economics. Born and raised in Antwerp (Belgium), and armed with Master’s degrees in strategic communication and journalism, she started her career in higher ed in 2019. Besides being responsible for the faculty’s international recruitment strategy, content creation and social media management, she is also committed to building its alumni community.
Middlesex University London
Having worked in Higher Education for 10 years, Claire McGrady currently works as Head of International Marketing at Middlesex University.
Previously, she worked in various roles across student recruitment and marketing at Coventry University London and Brunel University. Claire leads on all marketing items for prospective EU and International students from enquiry to enrolment. She is passionate about the International student journey, and finding new ways to improve it, to give students coming to the UK the best possible customer service.
Lancaster University Leipzig
Kamila Szalast leads the strategic direction, management and growth of marketing, student recruitment and admissions activities at Lancaster University Leipzig, the British university’s foreign campus operated by Navitas. She has worked in the international education industry for over 10 years and held various leadership and student recruitment roles.
University of Vienna
A proud part of the University of Vienna's Corporate Communications team since 2021, Margit Kastner uses her versatile knowledge for advertising planning with digital media, target group analyses and data-driven marketing. As channel coordinator, she is responsible for digitalisation topics and -projects (e.g. relaunch of the univie.ac.at website). According to the premise "genuinely curious. Since 1365." the University of Vienna and its members never stop learning...
More speakers to be announced shortly!
Akos Kiraly is a higher education marketing specialist with over 10 years of experience. Akos grew up in Hungary and came as an international student to Germany. He has started his career in Germany with a one of the leading German university agencies before he switched to the education provider side. Akos has been previously working as Director of Student Recruitment at GISMA Business School and has successfully implemented an international student recruitment strategy for SRH Berlin University of Applied Science as well as for Lancaster University Leipzig. He is currently in charge of the sales strategy of all SRH Universities (SRH Higher Education) as Head of Strategic Sales.
Akos will present the following conference session:
Building a sales pipeline for universities – from lead generation to enrolment management
Born in London to Scottish and Turkish parents, Cem Topcam knows a thing or two about communicating across cultures. He’s the Head of Copy and Content at Net Natives, where – in between copious coffee consumption – he helps study brands find their narrative thread, amplify their stories and take bigger, bolder leaps with their tone of voice.
Cem will co-present the following conference session:
Rebranding: Collaboration and Co-creation – The Swedish Way
Emanuel Díaz is Head of Content Marketing at IE University in Madrid and a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him. A Fulbright grant took him to Madrid to study at IE, in which he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.
University of Pavia
Elena Fontana thinks her job is one of the best in the world: building bridges between people is her mission. She has been working at the International office of the University of Pavia for 20 years, supporting and implementing Erasmus Mobility and global partnerships. Open minded, critical and innovative she is currently Head of the International Marketing and Recruitment team at the University of Pavia, Italy.
Elena will co-present the following conference session:
Sustainability in International Recruitment
Middlesex University London
As Senior Regional Manager at Middlesex University London, Graeme Tong oversees the in-country recruitment & marketing activities in Africa, the Americas and the Middle East.
Graeme’s 13 years’ experience of working within education have seen him work for a variety of organisations, from start-up to large multinational and with experience of working in over 25 countries.
Graeme will present the following conference session:
Successful recruiting from Africa: Lessons from the field
Google Ads & SEO Specialist
Guus Goorts helps Higher Education Institutions take control of their online marketing through hands-on e-courses.
He believes that international experiences can make the world a better place. After an exchange, he lived in Singapore for 10 years and founded a study portal site for language schools.
Currently based in the Netherlands, he has run SEO and paid search campaigns for institutions like British Council, MDIS and Avans University.
He believes that HEIs need to deeply understand their online marketing, even if they plan to outsource it. That's also the idea behind his book: Successful student recruitment with Google Ads.
University College London (UCL)
As a Campaigns Manager at UCL, Stephanie Limuaco has designed and developed award-winning marketing communication campaigns that maximise the use of digital marketing techniques, podcasts, email marketing, events, and story-telling for the purpose of student recruitment, branding, and research communications.
The Digital Marketing Day will be a full-day, pandemic-safe in-person conference.
Settle in, talk to old colleagues and make new connections while we’re getting ready for an exciting day!
Gerrit Bruno Blöss
Middlesex University has shifted from spending lots of money on promotional videos to relying on international student ambassadors to create videos fit for various social media channels like TikTok or Reels. The result was a faster turnaround with improved feedback from prospects. Learn in this session how you can successfully train and work with your students to get the most out of their content creation expertise.
Until your offerholders actually set foot on campus, you compete with other universities to actually enrol them. Depending on your application timeline, this can mean a long period - during which you can use various approaches in convincing students that your university is the right choice for them. In this session we’ll explore what methods bear fruit and how you might use your CRM to facilitate such activities.
Establishing recruitment activities in a new country or region is often complex and expensive. But relying only on a few established key markets is risky. Learn in this session how you can expand your marketing & recruitment footprint to diversify your student intake.
Gerrit Bruno Blöss
Three short, inspiring presentations with hands-on advice:
The doctors are in! 💉 Let a panel of experienced colleagues and international students provide live feedback to your pages - or pages of other universities that you find noteworthy. Audience interaction encouraged!
We’ll announce the details for this session shortly!
Gerrit Bruno Blöss
Stay tuned - we’ll soon reveal our evening plans!
The Study.eu Digital Marketing Day will take place in central Vienna, Austria at the Haus der Ingenieure (House of Engineers, Eschenbachgasse 9, 1010 Vienna) on the 2nd floor, in proximity to some of the city’s most famous landmarks.
Getting to Haus der Ingenieure…
There will also be an afterparty in the evening – so don’t travel home too early! Details will follow.
For a productive conference experience, tickets can only be booked by representatives of universities and other higher education institutions (HEIs) as well as governmental agencies.
We expect up to 65 guests joining us. If you are interested in joining with more than 2 colleagues from your university, please contact us directly. Also, if you represent a service provider or other type of organisation and would like to attend, please get in touch.
Ticket prices include 20% Austrian VAT and an invoice will be sent to you automatically after purchase.
Join confirmed attendees from (updated 22 September): Austria ⛰️, Belgium 🍟, Czechia 🍻, Denmark 🧜♀️, France 🥐, Germany 🥨, Hungary 🫑, Lithuania 🏀, the Netherlands 🌷, Norway ⛷️, Poland 🥟, Spain 💃, Sweden 🦌, Turkey 🧿, and the United Kingdom 💂
We are planning the event with diligence, and are fully confident that the conference can take place as planned. Nonetheless, the past two and a half years taught us to prepare for surprises, so here’s our refund policy: If the event cannot take place at all, you will receive a full refund on your ticket purchase. If the event should have to be moved to a different date at which neither you nor a colleague can attend, you will also receive a full refund if you let us know when we announce the new date. If you cannot attend e.g. because of illness, you can transfer the ticket to a colleague at your organisation (but please inform us in advance). For anything not covered here, contact us and we’ll find a solution!
You want to speak at the Study.eu Digital Marketing Day 2023 in Vienna?
We’re opening a call for session proposals on topics within digital marketing & recruitment in the international higher education sector. Topics can range from operative to strategic and from research and user behaviour to content planning and campaign implementation, as long as they fit under the umbrella of “digital international student marketing & recruitment”. Sessions can be held by one or two speakers, and at least one must represent a higher education institution. Speakers attend the conference free and are offered a remote coaching session with an experienced presentation trainer.
We look forward to hearing from you! The deadline for proposals is 31 July, but the earlier we hear from you the better. Submit your idea below and we’ll be in touch about next steps.
Study.eu is proud to be the most-visited study choice website focused on Europe. Every year, we reach millions of students from around the world looking for higher education opportunities across Greater Europe. The Digital Marketing Day is our contribution to our colleagues and partners in the higher education marketing sector.