Chalmers University of Technology
Abhilash Ram manages International Student Recruitment at Chalmers University of Technology in Gothenburg, Sweden.
“I am among other things an engineer, communicator, international marketer, nerd, ambivert, rationalist, humanist, idealist, realist, futurist, early adopter, philosopher, story-teller, runner, voracious eater of Ben & Jerrys Half-baked, red-eyed watcher of anime and because I have to to stop this bio somewhere embarrassing - a shedder of tears. I am an Indian by birth; Swedish by nationality; confused by the Swedish fika culture; cannot keep my hands off cinnamon rolls and capable of talking nonstop if allowed. I believe that trust, honesty, respect and justice are values every brand must embody and empathy is the paper that they should be wrapped in.”
Abhilash will co-present the following conference session:
Rebranding: Collaboration and Co-creation – The Swedish Way
SRH Universities
Akos Kiraly is a higher education marketing specialist with over 10 years of experience. Akos grew up in Hungary and came as an international student to Germany. He has started his career in Germany with a one of the leading German university agencies before he switched to the education provider side. Akos has been previously working as Director of Student Recruitment at GISMA Business School and has successfully implemented an international student recruitment strategy for SRH Berlin University of Applied Science as well as for Lancaster University Leipzig. He is currently in charge of the sales strategy of all SRH Universities (SRH Higher Education) as Head of Strategic Sales.
Akos will present the following conference session:
Building a sales pipeline for universities – from lead generation to enrolment management
Unibuddy
Alice Cassoulat is University Partnerships Manager Europe at Unibuddy, a peer-to-peer chat platform that connects prospective with current students. A recent international student herself, she helps universities in setting up ambassador programmes to maximise recruiting success.
Alice will present the following conference session:
Power to the peers: How to harness the voice of your strongest advocates
Net Natives
Born in London to Scottish and Turkish parents, Cem Topcam knows a thing or two about communicating across cultures. He’s the Head of Copy and Content at Net Natives, where – in between copious coffee consumption – he helps study brands find their narrative thread, amplify their stories and take bigger, bolder leaps with their tone of voice.
Cem will co-present the following conference session:
Rebranding: Collaboration and Co-creation – The Swedish Way
Study in Sweden / Swedish Institute
Born and raised in the USA, Douglas Washburn has now spent nearly half his life in his adopted home of Sweden enjoying the fantastic work-life balance of Scandinavia. He brings years of experience in higher education to his current role as a Senior Marketing Manager at the Swedish Institute, the national agency for promoting Sweden abroad. Douglas is responsible for the Study in Sweden brand and is a frequent speaker on marketing in international higher education on topics such as destination branding, and student created content.
Douglas will co-present the following conference session:
Rebranding: Collaboration and Co-creation – The Swedish Way
University of Pavia
Elena Fontana thinks her job is one of the best in the world: building bridges between people is her mission. She has been working at the International office of the University of Pavia for 20 years, supporting and implementing Erasmus Mobility and global partnerships. Open minded, critical and innovative she is currently Head of the International Marketing and Recruitment team at the University of Pavia, Italy.
Elena will co-present the following conference session:
Sustainability in International Recruitment
IE University
Emanuel Díaz is Head of Content Marketing at IE University in Madrid and a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him. A Fulbright grant took him to Madrid to study at IE, in which he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.
Emanuel will present the following conference session:
No More Drama: Managing marketing content across departments
Middlesex University London
As Senior Regional Manager at Middlesex University London, Graeme Tong oversees the in-country recruitment & marketing activities in Africa, the Americas and the Middle East.
Graeme’s 13 years’ experience of working within education have seen him work for a variety of organisations, from start-up to large multinational and with experience of working in over 25 countries.
Graeme will present the following conference session:
Successful recruiting from Africa: Lessons from the field
Google Ads & SEO Specialist
Guus Goorts helps Higher Education Institutions take control of their online marketing through hands-on e-courses.
He believes that international experiences can make the world a better place. After an exchange, he lived in Singapore for 10 years and founded a study portal site for language schools.
Currently based in the Netherlands, he has run SEO and paid search campaigns for institutions like British Council, MDIS and Avans University.
He believes that HEIs need to deeply understand their online marketing, even if they plan to outsource it. That's also the idea behind his book: Successful student recruitment with Google Ads.
Guus will co-present the following conference session:
5 Things your marketing agency won’t tell you
Anglo-American University
Originally from Poland, Jedrzej (Andy for short) holds the position of Marketing Director and leads the marketing team at Anglo-American University in Prague. After a decade of self-employment, consulting and extensive traveling, he settled in Prague and for the past few years has been working in the education and ed-tech sector. He believes in a holistic approach to business development and is not afraid to cross borders between different fields of knowledge to achieve the desired outcome. He enjoys building dashboards, finding patterns, deeper meanings and insights that fuel the marketing efforts of the department.
Anglo-American University
Originally from the US, Lilliana has been working as a marketing specialist turned content and community manager at Anglo-American University in Prague for over 3 years. She is responsible for the management and development of the university's online community, engaging with customers and fans through social media, events and other digital channels. In her role she's faced the challenges of organically growing student enrollment and communicating in an authentic way all while maintaining a consistent brand identity for the university.
Koç University
Melissa Abache is the Director of International Student Recruitment at Koç University, a non-for-profit, research-intensive leading university in Turkey and the region. The university has shown continuous growth in its international student body in the past 5 years by growing from a one-person office to a small team of 4 where Melissa has been responsible for overseeing digital transformation projects at the university that included the use of CRM and online application systems, digital marketing campaigns (in-house and with agencies), organic content development and tailored resources, and scholarship and sponsored student programs with governments and international foundations.
Melissa will co-present the following conference session:
5 Things your marketing agency won’t tell you
Keele University
Paul Newton is Head of Digital at Keele University, and manages a high performing and agile web and digital team in the ongoing development of Keele University’s website, technical functionality, and user experience, in addition to developing and overseeing the implementation of Keele’s sector-leading social media strategy.
Paul will co-present the following conference session:
Google Analytics 4: Tracking in a cookieless world
Study.eu
As Head of Partnerships at Study.eu, Rachel Rau works daily to help universities across Europe maximize their digital marketing. She brings years of experience in international higher education marketing from a variety of roles, notably marketing strategist at the Swedish Institute responsible for Study in Sweden’s digital strategy and numerous marketing channels. She is passionate about marketing with a personality that brings genuine value to students and institutions.
Arke
Younes Labbar is the Senior Digital Analytics Manager at Arke Agency. Experienced in helping businesses shape and drive their digital transformation and creating value with the help of technology, Younes is an expert in identifying innovations in customer journeys, developing strategies around digital solutions, defining roadmaps and implementing best-in-class analytics solutions.
Younes will co-present the following conference session:
Google Analytics 4: Tracking in a cookieless world
For a productive conference experience, tickets can only be booked by representatives of universities and other higher education institutions (HEIs) as well as governmental agencies. If you represent a service provider or other type of organisation and would like to attend, please contact us. Ticket prices already include 19% German VAT and an invoice will be sent to you automatically after purchase.
We are planning the event with diligence, and are fully confident that the conference can take place as planned. Nonetheless, to account for uncertainties, we have a generous refund policy in relation to ticket purchases:
Please contact us for any questions.
The Digital Marketing Day will be a full-day, pandemic-safe in-person conference.
It’s been a while since the last in-person event and we look forward to see friendly faces in a safe setting! Remember to bring a confirmation of your vaccination and/or recent Covid test result as well as a face mask.
Gerrit Bruno Blöss
Emanuel Díaz
Establishing and executing on a marketing strategy is hard work, especially when multiple stakeholders from various departments of a university are involved. In this session, Emanuel Díaz will present how IE University went “transversal” to greatly improve its marketing success - by centralizing its processes, maximizing the impact of available resources, aptly navigating around political issues, and resiliently working toward common goals.
Akos Kiraly
From the top of the funnel to successful enrolment, there are many steps that most universities handle with different, often incompatible systems for web, CRM, application and enrolment. An integrated approach is necessary to track the success and ROI of marketing measures. Akos Kiraly, Head of Sales Strategy at SRH Universities, will share best practices and lessons learnt from SRH’s ongoing integration project.
Douglas Washburn
Abhilash Ram
Cem Topcam
Study in Sweden recently completed an ambitious brand development project with a bold vision to stand out in a busy international student marketplace. Rebranding a country as a study destination is hard work, even more so when it entails a disruptive and provocative approach that’s new to the education space.
Study in Sweden, Net Natives and Chalmers University of Technology - a Swedish university deeply involved in the process -, walk you through the rebrand - and share lessons learned and mistakes made (yes we pushed too far sometimes, OK maybe multiple times).
Gerrit Bruno Blöss
Graeme Tong
Two short, inspiring presentations with hands-on advice:
Younes Labbar
Sam Massink
University marketing professionals have been struggling to reconcile their needs to measure the ROI of their activities with what the GDPR requires. Google Analytics’ new version 4 brings a range of new features for performance tracking. In this session, Arke and Keele University will share insight into how you can benefit from the transition to the new Google Analytics.
This session will be presented on stage by Younes Labbar and Sam Massink (Arke) with a remote/virtual contribution from Chris Beard, Paul Newton and Sam Lesniak (Keele University).
Elena Fontana
Marco Oliva
Alice Cassoulat
Two compact presentations with inspiring ideas:
Melissa Abache
Guus Goorts
As a university, if often makes sense to bring in the expertise of marketing agencies to maximise the success of campaigns. The added complexity of such a setup can be difficult to manage, though. In this session, Melissa Abache and Guus Goorts offer the 360° view on how the sausage gets made: Learn how to brief and select the right agency, how to handle the budget, monitor success, and how to learn from the process to make the most of future activities.
Jędrzej Raczyński
Lilliana Chalfant
How to fill a university website with content without a clear consensus on the brand image? How to create a visual language that will stay evergreen and consistent across all communication channels? How to find your brand's inner voice rather than mimic others? What tools to use to develop an intellectual and emotional platform to discover and describe a brand identity that tells the right story and resonates true meaning with your community? Join Lilliana Chalfant and Jędrzej Raczyński from Anglo-American University in Prague - and hear their story.
Gerrit Bruno Blöss
Rachel Rau
The Study.eu Digital Marketing Day is an in-person event and will take place in Berlin, Germany at Spreespeicher (Stralauer Allee 2, D-10245 Berlin): right on the river Spree with a view of the famous Oberbaum Bridge, and just a 5-minute walk from the East Side Gallery.
Getting to Spreespeicher…
Photos: Franziska Jentsch
The United Nations promote 17 Sustainable Development Goals to inform decisions to improve the lives of billions of people around the globe. We see our conference aligned with goal 4, Quality Education: As recruiters in higher education, one of our and your goals is to improve access to education for students from anywhere, and to promote intercultural learning. We encourage you to read more about this and the other SDGs.
Study.eu is proud to be the most-visited study choice website focused on Europe. Every year, we reach millions of students from around the world looking for higher education opportunities across Greater Europe. The Digital Marketing Day is our contribution to our colleagues and partners in the higher education marketing sector.
Do you have questions about the Study.eu Digital Marketing Day? Then we’re happy to hear from you!
