University of Antwerp
Celine Kuysters is Marketing Manager at the University of Antwerp, Faculty of Business and Economics. Born and raised in Antwerp (Belgium), and armed with Master’s degrees in strategic communication and journalism, she started her career in higher ed in 2019. Besides being responsible for the faculty’s international recruitment strategy, content creation and social media management, she is also committed to building its alumni community.
IE University
Emanuel Díaz is Head of Content Marketing at IE University in Madrid and a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him. A Fulbright grant took him to Madrid to study at IE, in which he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.
University of Cologne
Georg Verweyen draws on more than ten years of experience in higher education marketing outside the EU. For six years, he directed the Bangkok of the German Academic Exchange Service (DAAD) and has published numerous analyses on the country's higher education market. He currently works as International Project Coordinator at the University of Cologne.
Study.eu
Gerrit is the Founder and CEO of Study.eu, the most-visited study choice platform focusing on (greater) Europe as a destination. His motto: “Simplicity is king.”
Google Ads & SEO Specialist
Guus Goorts helps Higher Education Institutions take control of their online marketing through hands-on e-courses.
He believes that international experiences can make the world a better place. After an exchange, he lived in Singapore for 10 years and founded a study portal site for language schools.
Currently based in the Netherlands, he has run SEO and paid search campaigns for institutions like British Council, MDIS and Avans University.
He believes that HEIs need to deeply understand their online marketing, even if they plan to outsource it. That's also the idea behind his book: Successful student recruitment with Google Ads.
Lancaster University Leipzig
Kamila Szalast leads the strategic direction, management and growth of marketing, student recruitment and admissions activities at Lancaster University Leipzig, the British university’s foreign campus operated by Navitas. She has worked in the international education industry for over 10 years and held various leadership and student recruitment roles.
Education Marketer
Kyle Campbell is a writer, content marketing evangelist and internet culture nerd. He is the voice of Education Marketer and shares the best of the HE marketing community.
University of Twente
Lucien works as strategic advisor on a realm of (digital) projects for the University of Twente in the Netherlands. Always aware that the digital world is innovating itself rapidly, and that it has the power to disrupt existing markets. He adds this awareness into his collaboration with colleagues and students to help improve working and learning.
University College London (UCL)
As a Campaigns Manager at UCL, Stephanie Limuaco has designed and developed award-winning marketing communication campaigns that maximise the use of digital marketing techniques, podcasts, email marketing, events, and story-telling for the purpose of student recruitment, branding, and research communications.
The Digital Marketing Day will be a full-day, pandemic-safe in-person conference.
Settle in, talk to old colleagues and make new connections while we’re getting ready for an exciting day!
Gerrit Bruno Blöss
Emanuel Díaz
In their recruitment marketing, higher education institutions need to choose where to land on a spectrum: icy (serious, rigid, corporate, distant) or spicy (closer, heart-warming, meaningful)? In this session, we’ll explore how that choice affects content marketing and which direction works best for which situation.
Monique Swennenhuis
Data driven decision making in marketing: a first very brief overview on how to use data and customer insights to come to a more customer oriented marketing strategy and implementation.
Kirstin Edgar
Dalma Reka Veres
We’ll announce the details for this session shortly!
Gerrit Bruno Blöss
Dr. Georg Verweyen
Two short, inspiring presentations with hands-on advice:
Guus Goorts
Oana Lelcu
So what's up with using Google Ads for student recruitment? Some marketers love the channel for bringing the data allowing to fine tune student recruitment, others have been burned.
In the end, it's about much more than just applying the latest new ad type or bidding strategy. It takes learning quickly by getting the right feedback, and knowing which fights to get into and when to bow out.
Floris Metzner
Lucien Nijland
Kyle Campbell
Two compact presentations with inspiring ideas:
Kamila Szalast
Your marketing campaigns are working and leads are coming in - but what’s next? Students are impatient and leads need to be nurtured efficiently and effectively. In this session, we will explore best practices for following up with leads and keeping them engaged to improve enrolment success.
Stephanie Limuaco
Celine Kuysters
Podcasts continue to grow in popularity, including in higher education. This creates new opportunities for marketing and recruitment, which we’ll explore in this session with two examples: The extensive network of podcasts by University College London (such as UCL Minds and #MadeAtUCL), as well as the Profcast (Dutch and English) by the University of Antwerp’s Faculty of Business & Economics.
Learn what it takes to plan, produce, and publish a podcast - and how your university’s recruitment can benefit from one.
Gerrit Bruno Blöss
Join us for our afterparty at the Baby Goat Barn, Detlev-Bremer-Str. 49, 20359 Hamburg - right off Reeperbahn and close to the U3 station St. Pauli. Drinks are on us! (Google Maps) If you’re joining us hungry, they serve delicious pizzas. (NB: There is another place called “Baby Goat” elsewhere in the city - make sure you are coming to the correct one!)
The Study.eu Digital Marketing Day is an in-person event and will take place in Hamburg, Germany at the Le Méridien hotel (An der Alster 52, D-20099 Hamburg): on the 6th floor with a spectacular view of the Außenalster lake.
Getting to Le Méridien…
There will also be an afterparty in the evening – so don’t travel home too early! Details will follow.
Note: On public transport in Hamburg, you need to wear a medical mask (surgical or FFP2).
We encourage you to take the train if possible. If you fly and would like to offset the CO2e footprint, we recommend Atmosfair or myclimate.org. For example, offsetting a London-Hamburg roundtrip flight in an A320 or 737-800 is estimated at €10 / £9.
For a productive conference experience, tickets can only be booked by representatives of universities and other higher education institutions (HEIs) as well as governmental agencies.
We expect up to 65 guests joining us. If you are interested in joining with more than 2 colleagues from your university, please contact us directly. Also, if you represent a service provider or other type of organisation and would like to attend, please get in touch.
Ticket prices include 19% German VAT and an invoice will be sent to you automatically after purchase.
Update (5 October): We already have confirmed attendees from...
Belgium 🍟, the Czech Republic 🍻, Denmark 🧜♀️, Germany 🥨, Hungary 🫑, Italy 🍕, Moldova 🍇, the Netherlands 🌷, Poland 🥟, Spain 💃, Sweden 🇸🇪, Switzerland ⛰️, and the United Kingdom 💂
We are planning the event with diligence, and are fully confident that the conference can take place as planned. Nonetheless, the past two and a half years taught us to prepare for surprises, so here’s our refund policy: If the event cannot take place at all, you will receive a full refund on your ticket purchase. If the event should have to be moved to a different date at which you cannot attend, you will also receive a full refund. If you cannot attend e.g. because of illness, you can transfer the ticket to a colleague at your organisation (but please inform us in advance). For anything not covered here, contact us and we’ll find a solution!
Study.eu is proud to be the most-visited study choice website focused on Europe. Every year, we reach millions of students from around the world looking for higher education opportunities across Greater Europe. The Digital Marketing Day is our contribution to our colleagues and partners in the higher education marketing sector.
Do you have questions about the Study.eu Digital Marketing Day? Then we’re happy to hear from you!
Send us an email to: dmd2022@study.eu
