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What attendees say

In 2021 and 2022, attendees to the Digital Marketing Day rated it 4.7 and 4.6 out of 5. 🤯 Here is some of the feedback we received:

Speakers at the Digital Marketing Day

Alexandre Looten, Maastricht University

Alexandre Looten

Maastricht University

Celine Kuysters, University of Antwerp

Celine Kuysters

University of Antwerp

Claire McGrady, Middlesex University London

Claire McGrady

Middlesex University London

Gerrit Bruno Blöss, Study.eu

Gerrit Bruno Blöss

Study.eu

Kamila Szalast, Lancaster University Leipzig

Kamila Szalast

Lancaster University Leipzig

Larissa Petryca, Prague City University

Larissa Petryca

Prague City University

Margit Kastner, University of Vienna

Margit Kastner

University of Vienna

Parul Goel, University of Antwerp

Parul Goel

University of Antwerp

 

 

More speakers to be announced shortly!

Speakers in previous years (selection)

Akos Kiraly, SRH Universities

Akos Kiraly

SRH Universities

Cem Topcam, Net Natives

Cem Topcam

Net Natives

Dalma Reka Veres, Budapest Metropolitan University

Dalma Reka Veres

Budapest Metropolitan University

Emanuel Díaz, IE University

Emanuel Díaz

IE University

Elena Fontana, University of Pavia

Elena Fontana

University of Pavia

Floris Metzner, University of Twente

Floris Metzner

University of Twente

Graeme Tong, Middlesex University London

Graeme Tong

Middlesex University London

Guus Goorts

Google Ads & SEO Specialist

Kirstin Edgar, Anglo-American University, Prague

Kirstin Edgar

Anglo-American University, Prague

Kyle Campbell

Education Marketer

Monique Swennenhuis

Hanze UAS Groningen

Stephanie Limuaco, University College London (UCL)

Stephanie Limuaco

University College London (UCL)

Agenda

The Digital Marketing Day will be a full-day, pandemic-safe in-person conference.

10:00 - 10:30

Arrival, registration & coffee ☕

Settle in, talk to old colleagues and make new connections while we’re getting ready for an exciting day!

10:30 - 10:45
speaker-1

Gerrit Bruno Blöss

Introduction

10:45 - 11:15
speaker-1

Claire McGrady

Cost-effective content creation: harnessing the power of International Student Ambassadors

Middlesex University has shifted from spending lots of money on promotional videos to relying on international student ambassadors to create videos fit for various social media channels like TikTok or Reels. The result was a faster turnaround with improved feedback from prospects. Learn in this session how you can successfully train and work with your students to get the most out of their content creation expertise.

11:15 - 11:45
speaker-1

Celine Kuysters

speaker-2

Parul Goel

Converting and onboarding offer-holders through the power of CRM automation

Until your offerholders actually set foot on campus, you compete with other universities to actually enrol them. Depending on your application timeline, this can mean a long period - during which you can use various approaches in convincing students that your university is the right choice for them. In this session we’ll explore what methods bear fruit and how you might use your CRM to facilitate such activities.

11:45 - 12:00

Break ☕

12:00 - 12:30
speaker-1

Kamila Szalast

How to diversify the student intake

Establishing recruitment activities in a new country or region is often complex and expensive. But relying only on a few established key markets is risky. Learn in this session how you can expand your marketing & recruitment footprint to diversify your student intake.

12:30 - 13:30

Lunch break 🍴

13:30 - 14:15
speaker-1

Margit Kastner

speaker-2

Larissa Petryca

speaker-3

Gerrit Bruno Blöss

Lightning Talks

Three short, inspiring presentations with hands-on advice:

 

  • The impact of AI on higher education marketing - from strategy to daily tasks
  • Website relaunches: The Before
    Get the inside view on the planning and preparation of an upcoming website launch
  • Website relaunches: The After
    Website relaunches rarely go as planned - let alone when connected to a total rebrand! Lessons learnt from a successful recent relaunch.

14:15 - 14:30

Break ☕

14:30 - 15:15
speaker-1

Alexandre Looten

Website Clinic: Live panel feedback to your pages & content

The doctors are in! 💉 Let a panel of experienced colleagues and international students provide live feedback to your pages - or pages of other universities that you find noteworthy. Audience interaction encouraged!

15:15 - 15:45

Break ☕

15:45 - 16:30

Session tba

We’ll announce the details for this session shortly!

16:30 - 16:45
speaker-1

Gerrit Bruno Blöss

Closing remarks

19:00 - ???

Afterparty

Stay tuned - we’ll soon reveal our evening plans!

Location and Venue

The Study.eu Digital Marketing Day will take place in central Vienna, Austria at the Haus der Ingenieure (House of Engineers, Eschenbachgasse 9, 1010 Vienna) on the 2nd floor, in proximity to some of the city’s most famous landmarks.

Getting to Haus der Ingenieure…

  • …from VIE airport: By train, you can reach the venue in around 45 minutes. The closest stations are Karlsplatz, Burgring and Volkstheater.
  • …by train: There are several trains and trams from the Central Station (Hauptbahnhof) with which you can reach the venue in 20-30 minutes.

There will also be an afterparty in the evening – so don’t travel home too early! Details will follow.

Travelling sustainably

We encourage you to take the train if possible. If you fly and would like to offset the CO2e footprint, we recommend Atmosfair or myclimate.org. For example, offsetting a London-Vienna roundtrip flight in an A320 or 737-800 is estimated at less than €15 / £15.

Book your place and join us in Vienna!

For a productive conference experience, tickets can only be booked by representatives of universities and other higher education institutions (HEIs) as well as governmental agencies.

We expect up to 65 guests joining us. If you are interested in joining with more than 2 colleagues from your university, please contact us directly. Also, if you represent a service provider or other type of organisation and would like to attend, please get in touch.

Ticket prices include 20% Austrian VAT and an invoice will be sent to you automatically after purchase.

Join confirmed attendees from (updated 22 September): Austria ⛰️, Belgium 🍟, Czechia 🍻, Denmark 🧜‍♀️, France 🥐, Germany 🥨, Hungary 🫑, Lithuania 🏀, the Netherlands 🌷, Norway ⛷️, Poland 🥟, Spain 💃, Sweden 🦌, Turkey 🧿, and the United Kingdom 💂

Refund policy

We are planning the event with diligence, and are fully confident that the conference can take place as planned. Nonetheless, the past two and a half years taught us to prepare for surprises, so here’s our refund policy: If the event cannot take place at all, you will receive a full refund on your ticket purchase. If the event should have to be moved to a different date at which neither you nor a colleague can attend, you will also receive a full refund if you let us know when we announce the new date. If you cannot attend e.g. because of illness, you can transfer the ticket to a colleague at your organisation (but please inform us in advance). For anything not covered here, contact us and we’ll find a solution!

Call for Proposals

You want to speak at the Study.eu Digital Marketing Day 2023 in Vienna?

We’re opening a call for session proposals on topics within digital marketing & recruitment in the international higher education sector. Topics can range from operative to strategic and from research and user behaviour to content planning and campaign implementation, as long as they fit under the umbrella of “digital international student marketing & recruitment”. Sessions can be held by one or two speakers, and at least one must represent a higher education institution. Speakers attend the conference free and are offered a remote coaching session with an experienced presentation trainer.

We look forward to hearing from you! The deadline for proposals is 31 July, but the earlier we hear from you the better. Submit your idea below and we’ll be in touch about next steps.


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    About Study.eu

    Study.eu is proud to be the most-visited study choice website focused on Europe. Every year, we reach millions of students from around the world looking for higher education opportunities across Greater Europe. The Digital Marketing Day is our contribution to our colleagues and partners in the higher education marketing sector.

    Contact us

    Do you have questions about the Study.eu Digital Marketing Day? Then we’re happy to hear from you!

    Send us an email to: dmd2023@study.eu