Speakers at the Study.eu Digital Marketing Day

Celine Kuysters

University of Antwerp

Emanuel Díaz

IE University

Floris Metzner

University of Twente

Dr. Georg Verweyen

University of Cologne

Gerrit Bruno Blöss

Study.eu

Guus Goorts

Google Ads & SEO Specialist

Kamila Szalast

Lancaster University Leipzig

Kirstin Edgar

Anglo-American University, Prague

Kyle Campbell

Education Marketer

Lucien Nijland

University of Twente

Monique Swennenhuis

Hanze UAS Groningen

Oana Lelcu

SRH Berlin University of Applied Sciences

Stephanie Limuaco

University College London (UCL)

Agenda

The Digital Marketing Day will be a full-day, pandemic-safe in-person conference.

10:00 - 10:30

Arrival, registration & coffee ☕

Settle in, talk to old colleagues and make new connections while we’re getting ready for an exciting day!

10:30 - 10:45
speaker-1

Gerrit Bruno Blöss

Introduction

10:45 - 11:15
speaker-1

Emanuel Díaz

Icy or spicy? The recipe for powerful content

In their recruitment marketing, higher education institutions need to choose where to land on a spectrum: icy (serious, rigid, corporate, distant) or spicy (closer, heart-warming, meaningful)? In this session, we’ll explore how that choice affects content marketing and which direction works best for which situation.

11:15 - 11:45
speaker-1

Monique Swennenhuis

Data-driven decision making in university marketing

A detailed description for this session will follow soon!

11:45 - 12:00

Break ☕

12:00 - 12:30
speaker-1

Stephanie Limuaco

speaker-2

Celine Kuysters

University podcasts: An underestimated tool for student recruitment

Podcasts continue to grow in popularity, including in higher education. This creates new opportunities for marketing and recruitment, which we’ll explore in this session with two examples: The extensive network of podcasts by University College London (such as UCL Minds and #MadeAtUCL), as well as the Profcast (Dutch and English) by the University of Antwerp’s Faculty of Business & Economics.

Learn what it takes to plan, produce, and publish a podcast - and how your university’s recruitment can benefit from one.

12:30 - 13:30

Lunch break 🍴

13:30- 14:00
speaker-1

Gerrit Bruno Blöss

speaker-2

Dr. Georg Verweyen

Lightning Talks

Two short, inspiring presentations with hands-on advice:

 

  • 10 5 things I hate love about you UTM tags
    Learn how to use (and how not to use) the simplest method for improving your tracking analytics.
    (Gerrit Bruno Blöss, Study.eu)

 

  • Successful recruiting from South-East Asia: Lessons from the field
    (Dr. Georg Verweyen, University of Cologne)

14:00 - 14:15

Break ☕

14:15 - 14:45
speaker-1

Guus Goorts

speaker-2

Oana Lelcu

Best practices for Google Ads

We’ll announce the details for this session shortly!

14:45 - 15:15
speaker-1

Floris Metzner

speaker-2

Lucien Nijland

speaker-3

Kyle Campbell

Lightning Talks

Two compact presentations with inspiring ideas:

 

  • Empower event organizers to create effective, interactive and engaging online events (lessons learned)
    (Floris Metzner & Lucien Nijland, University of Twente)

 

  • Why higher ed and content marketing are meant to be
    Hear the love story of a generation (and how to find your match.)
    (Kyle Campbell, Education Marketer)

15:15 - 15:45

Break ☕

15:45 - 16:15
speaker-1

Kamila Szalast

Best practices for handling enquiries, leads and applications

Your marketing campaigns are working and leads are coming in - but what’s next? Students are impatient and leads need to be nurtured efficiently and effectively. In this session, we will explore best practices for following up with leads and keeping them engaged to improve enrolment success.

16:15 - 16:45
speaker-1

Kirstin Edgar

The secret sauce for TikTok & other hot social media channels

We’ll announce the details for this session shortly!

16:45 - 17:00
speaker-1

Gerrit Bruno Blöss

Closing remarks

18:30 - ???

Afterparty

Details to follow! The afterparty will take place in walking distance to the U3 St. Pauli station.

Location and Venue

The Study.eu Digital Marketing Day is an in-person event and will take place in Hamburg, Germany at the Le Méridien hotel (An der Alster 52, D-20099 Hamburg): on the 6th floor with a spectacular view of the Außenalster lake.

Getting to Le Méridien…

  • …from HAM airport: You can reach the venue in just over 35 minutes:
    • Take the S1 train into town (ticket: €3.50 one-way or €6.90 for a day ticket)
    • Get off at Central Station (Hauptbahnhof) and exit toward the East e.g. to Kirchenallee
    • Then walk the remaining distance to the venue (ca. 10 minutes)
  • …by train and bus: The venue is located in walking distance to the Central Station (Hauptbahnhof). From elsewhere in Hamburg, you can also go to the Gurlittstraße bus stop (lines 6, 17, or 18).

There will also be an afterparty in the evening – so don’t travel home too early! Details will follow.

Note: On public transport in Hamburg, you need to wear an FFP2 mask.

Le Méridien Hamburg, Level 6
Hamburg

Travelling sustainably

We encourage you to take the train if possible. If you fly and would like to offset the CO2e footprint, we recommend Atmosfair or myclimate.org. For example, offsetting a London-Hamburg roundtrip flight in an A320 or 737-800 is estimated at €10 / £9.

Book your place and join us in Hamburg!

For a productive conference experience, tickets can only be booked by representatives of universities and other higher education institutions (HEIs) as well as governmental agencies.

We expect up to 65 guests joining us. If you are interested in joining with more than 2 colleagues from your university, please contact us directly. Also, if you represent a service provider or other type of organisation and would like to attend, please get in touch.

Ticket prices include 19% German VAT and an invoice will be sent to you automatically after purchase.

Update (12 September): We already have confirmed attendees from...
Belgium 🍟, the Czech Republic 🍻, Denmark 🧜‍♀️, Germany 🥨, Italy 🍕, Moldova 🍇, the Netherlands 🌷, Poland 🥟, Spain 💃, Sweden 🇸🇪, and the UK 💂

Refund policy

We are planning the event with diligence, and are fully confident that the conference can take place as planned. Nonetheless, the past two and a half years taught us to prepare for surprises, so here’s our refund policy: If the event cannot take place at all, you will receive a full refund on your ticket purchase. If the event should have to be moved to a different date at which you cannot attend, you will also receive a full refund. If you cannot attend e.g. because of illness, you can transfer the ticket to a colleague at your organisation (but please inform us in advance). For anything not covered here, contact us and we’ll find a solution!

 

About Study.eu

Study.eu is proud to be the most-visited study choice website focused on Europe. Every year, we reach millions of students from around the world looking for higher education opportunities across Greater Europe. The Digital Marketing Day is our contribution to our colleagues and partners in the higher education marketing sector.

Contact us

Do you have questions about the Study.eu Digital Marketing Day? Then we’re happy to hear from you!

Send us an email to: dmd2022@study.eu