The Digital Marketing Day will be a one-day in-person conference with up to 65 university representatives.

A detailed agenda for the day will follow in the summer. We expect to have sessions on topics like:

  • Managing multi-channel marketing content across departments
  • Panel with audience interaction: Landing page live feedback clinic
  • Advanced usage of Google Analytics 4 (and/or alternatives)
  • Best practices when using student ambassadors for marketing & recruitment
  • Successful regional marketing & recruitment
  • …and more!

If you want to share your own insight and become a part of the event programme, don’t be shy and submit your session proposal!

What attendees say

Attendees to the Digital Marketing Days in 2021, 2022 and 2023 gave them overall ratings between 4.6 and 4.7 out of 5. 🤯 Here is some of the feedback we received:

Speakers at previous Digital Marketing Days

Alexandre Looten

Maastricht University

Celine Kuysters

University of Antwerp

Claire McGrady

Middlesex University London

Kyle Campbell

Education Marketer

Kamila Szalast

Lancaster University Leipzig

Akos Kiraly

SRH Universities

Larissa Petryca

Prague City University

Guus Goorts

Google Ads & SEO Specialist

Monique Swennenhuis

Hanze UAS Groningen

Rob Flattery

Royal College of Art (RCA)

Margit Kastner

University of Vienna

Floris Metzner

University of Twente

Stephanie Limuaco

University College London (UCL)

Douglas Washburn

Study in Sweden / Swedish Institute

Emanuel Díaz

IE University

Melissa Abache

Koç University

Dalma Reka Veres

Budapest Metropolitan University

Elena Fontana

University of Pavia

Location and Venue

The Digital Marketing Day will take place in central Prague, Czechia at a historic venue that will be announced shortly.

Getting to the venue…

  • …from PRG airport: By public transport or taxi, you can reach the venue in around 40-45 minutes.
  • …by train: From the Central Station (Praha hl.n.) you can reach the venue via tram or on foot, both in around 20 minutes.

The afterparty will start from ca. 18:45-19:00; details will follow.

Travelling sustainably

We encourage you to take the train if possible. If you fly and would like to offset the CO2e footprint, we recommend Atmosfair or For example, offsetting a London-Prague roundtrip flight in an A320 or 737-800 is estimated at less than €15 / £15.

Book your place and join us in Prague!

For a productive conference experience, tickets can only be booked by representatives of universities and other higher education institutions (HEIs) as well as governmental agencies.

We expect around 65 guests joining us. If you are interested in joining with more than 2 colleagues from your university, please contact us directly. Also, if you represent a service provider or other type of organisation and would like to attend, please get in touch.

Last year, we had guests from: Austria ⛰️, Belgium 🍟, Czechia 🍻, Denmark 🧜‍♀️, Estonia 🇪🇪, France 🥐, Germany 🥨, Hungary 🫑, Italy 🍕,Lithuania 🏀, the Netherlands 🌷, Norway ⛷️, Poland 🥟, Romania 🦇, Spain 💃, Sweden 🦌, Turkey 🧿, and the United Kingdom 💂

Ticket sales will start in late spring / early summer 2024.

Refund policy

We are planning the event with diligence, and are fully confident that the conference can take place as planned. Nonetheless, the past few years taught us to prepare for surprises, so here’s our refund policy: If the event cannot take place at all, you will receive a full refund on your ticket purchase. If the event should have to be moved to a different date at which neither you nor a colleague can attend, you will also receive a full refund if you let us know when we announce the new date. If you cannot attend e.g. because of illness, you can transfer the ticket to a colleague at your organisation (but please inform us in advance). For anything not covered here, contact us and we’ll find a solution!

Call for Proposals

You want to speak at the Digital Marketing Day 2024 in Prague?

We’re opening a call for session proposals on topics within digital marketing & recruitment in the international higher education sector. Topics can range from operative to strategic and from research and user behaviour to content planning and campaign implementation, as long as they fit under the umbrella of “digital international student marketing & recruitment”. Sessions can be held by one or two speakers, and at least one must represent a higher education institution. Speakers attend the conference free and are offered a remote coaching session with an experienced presentation trainer.

We look forward to hearing from you! The deadline for proposals is 31 July, but the earlier we hear from you the better. Submit your idea below and we’ll be in touch about next steps.

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    About is proud to be the most-visited study choice website focused on Europe. Every year, we reach millions of students from around the world looking for higher education opportunities across Greater Europe. The Digital Marketing Day is our contribution to our colleagues and partners in the higher education marketing sector.

    Contact us

    Do you have questions about the Digital Marketing Day? Then we’re happy to hear from you!

    Send us an email to: