The Digital Marketing is a one-day, in-person conference. Have a look at our agenda – there are still some moving parts, but a final programme will follow in the coming weeks!
Gerrit Bruno Blöss
Celine Kuysters
Kris Achten
Oana Lelcu
Giorgio Piccirillo
SRH has introduced AI into the admissions workflow to optimise all steps of the process and free up valuable time for its marketing and admissions staff. We'll explore lessons learnt and best practices for your own AI efforts.
Anna Viola Hornyik
The University of Szeged came up with a unique way to increase retention during the application and admissions process - inspired by "cash-back" programmes in the retail space. We haven't seen any other university do this!
Guus Goorts
Marko Kaldma
As a small destination, Estonia punches well above its weight when it comes to international student recruitment. In this talk, we will look into how the national “Study in Estonia” platform cooperates with universities to successfully include student ambassadors in marketing campaigns, and provide practical tips for universities to implement.
Elias Faethe
CRMs are an integral part of recruitment marketing, but often not used to their full potential - especially when they're newly rolled out. In this quick session, we'll explore how you can be more effective with any CRM.
Floris Metzner
Surveys, if done right, can be a valuable source of insight for your marketing activities. AI can help analyse even more complex survey designs to get to the right conclusions faster. Learn hacks and tricks in this interactive session.