The Digital Marketing is a one-day, in-person conference. Have a look at our agenda – there are still some moving parts, but a final programme will follow in the coming weeks!
Settle in, talk to old colleagues and make new connections while we’re getting ready for an exciting day!
Gerrit Bruno Blöss
Amanda Midence
Mikki Collins
Social media management is not for the faint of heart. Especially when budget cuts, diminishing personnel and the pressure of breaking through the noise is ever present. In this session, Mikki and Amanda will share with you a 7-step process that will help you move from quantity to quality.
Jon Wickins
Malin Aurbakken Gylvik
Denise Cope
Explore strategies, trends, and key insights on attracting and enrolling students from the United States. This session will cover recruitment challenges and scaffolded opportunities for institutions to engage with the U.S. market with limited resources in a competitive landscape.
Adrienn Juhász
Data plays a pivotal role in marketing, and harnessing it to craft relevant, targeted content for your audiences can drive meaningful results. In this session, we’ll demonstrate how data is not only crucial for outbound marketing but also essential for fostering effective internal communication and building strong, engaged communities.
Jeroen van Dijk
The doctors are in! In this interactive session, an expert panel - including students - will judge university websites (and other digital material) suggested by the audience. Get honest opinions on what works, what doesn't, and how it could be fixed.
Guus Goorts
Elias Faethe
In this session, we'll analyse real university ad campaigns on Google and Meta (Facebook/Instagram). What makes some brilliant, and what makes others a failure? How can you tell what works from campaign data?
Valentýna Škrabálková
Graeme Tong
Jeroen van Dijk
In this session, we will explore the critical phases of the student journey—from initial awareness to enrollment and beyond. Learn insights on how to strategically leverage content across each stage to engage prospective students, and to enhance their overall experience. Learn best practices for creating integrated marketing campaigns that not only attract students but also foster retention and satisfaction.
