Arrival, registration & coffee ☕

Settle in, talk to old colleagues and make new connections while we’re getting ready for an exciting day!

Introduction

The Social Media Manager's Survival Guide

Social media management is not for the faint of heart. Especially when budget cuts, diminishing personnel and the pressure of breaking through the noise is ever present. In this session, Mikki and Amanda will share with you a 7-step process that will help you move from quantity to quality.

Honest & Authentic Content in Student Marketing

Coffee break

Lightning talk: Recruiting students from the U.S.

Explore strategies, trends, and key insights on attracting and enrolling students from the United States. This session will cover recruitment challenges and scaffolded opportunities for institutions to engage with the U.S. market with limited resources in a competitive landscape.

Lightning talk: Data-driven Content Creation and Community Building

Data plays a pivotal role in marketing, and harnessing it to craft relevant, targeted content for your audiences can drive meaningful results. In this session, we’ll demonstrate how data is not only crucial for outbound marketing but also essential for fostering effective internal communication and building strong, engaged communities.

Lunch break

Website Clinic 🚑 (with students)

The doctors are in! In this interactive session, an expert panel - including students - will judge university websites (and other digital material) suggested by the audience. Get honest opinions on what works, what doesn't, and how it could be fixed.

Coffee break

Analysing Successes and Failures in Online Google and Meta Campaigns

In this session, we'll analyse real university ad campaigns on Google and Meta (Facebook/Instagram). What makes some brilliant, and what makes others a failure? How can you tell what works from campaign data?

Lightning talk: Working with Student Ambassadors

Coffee break

Content Audit & User Journey Mapping

In this session, we will explore the critical phases of the student journey—from initial awareness to enrollment and beyond. Learn insights on how to strategically leverage content across each stage to engage prospective students, and to enhance their overall experience. Learn best practices for creating integrated marketing campaigns that not only attract students but also foster retention and satisfaction.

Closing remarks

Afterparty

Don't leave Prague just yet! Join us for the evening at:
Kolkovna Celnice, V Celnici 1031/4, 110 00 Praha 1 (Google Maps)