University of Szeged
Anna Viola Hornyik is an International Officer at the University of Szeged, Hungary. She completed a BA in Communication and Media Studies with online marketing specialization and an MA in International Relations with a specialization in legal and business studies. Anna has been actively involved in several Erasmus+ projects and recently focused on both online and offline marketing for the university. Before joining higher education, she worked as a radio editor at a national Hungarian radio station.
Education Marketer
Kyle Campbell is a writer, content marketing evangelist and internet culture nerd. He is the voice of Education Marketer and shares the best of the HE marketing community.
University of Antwerp
Celine Kuysters is Marketing Manager at the University of Antwerp, Faculty of Business and Economics. Born and raised in Antwerp (Belgium), and armed with Master’s degrees in strategic communication and journalism, she started her career in higher ed in 2019. Besides being responsible for the faculty’s international recruitment strategy, content creation and social media management, she is also committed to building its alumni community.
Study.eu
Gerrit is the Founder and CEO of Study.eu, the most-visited study choice platform focusing on (greater) Europe as a destination. His motto: “Simplicity is king.”
Study in Sweden / Swedish Institute
Born and raised in the USA, Douglas Washburn has now spent nearly half his life in his adopted home of Sweden enjoying the fantastic work-life balance of Scandinavia. He brings years of experience in higher education to his current role as a Senior Marketing Manager at the Swedish Institute, the national agency for promoting Sweden abroad. Douglas is responsible for the Study in Sweden brand and is a frequent speaker on marketing in international higher education on topics such as destination branding, and student created content.
Douglas will co-present the following conference session:
Rebranding: Collaboration and Co-creation – The Swedish Way
KdG University of Applied Sciences and Arts
Kris Achten leads the international marketing team at Karel de Grote (KdG) University of Applied Sciences and Arts in Antwerp, Belgium. In this role, Kris helped build and align KdG's international marketing, admissions, and student services efforts and teams. In 2025, KdG was awarded ‘best European university of applied sciences’ as reviewed by students, and won the Global Student Satisfaction Awards in the category Diversity. As a freelance marketing strategist and fractional Chief Marketing Officer, Kris helps startups and scaleups develop their marketing and teams - focusing on sustainable, long-term and story-driven strategies.
SRH Universities
Akos Kiraly is a higher education marketing specialist with over 10 years of experience. Akos grew up in Hungary and came as an international student to Germany. He has started his career in Germany with a one of the leading German university agencies before he switched to the education provider side. Akos has been previously working as Director of Student Recruitment at GISMA Business School and has successfully implemented an international student recruitment strategy for SRH Berlin University of Applied Science as well as for Lancaster University Leipzig. He is currently in charge of the sales strategy of all SRH Universities (SRH Higher Education) as Head of Strategic Sales.
Akos will present the following conference session:
Building a sales pipeline for universities – from lead generation to enrolment management
Pickle Jar Communications
Mikki Collins is a Content and Experience Designer at Pickle Jar Communications. Mikki has a strong social media background in the Higher Education sector and proven award-winning experience for digital content campaigns and projects she has produced.
She previously worked for the University of Chichester as their Digital Content Producer for 5.5 years. In that time, Chichester achieved the number 1 ranked UK University on TikTok in 2022 and 2023, and the Champion of Diversity, Equity and Inclusion in content at the ContentEd awards for the final series of the University’s podcast all about minority groups.
University College London (UCL)
As a Campaigns Manager at UCL, Stephanie Limuaco has designed and developed award-winning marketing communication campaigns that maximise the use of digital marketing techniques, podcasts, email marketing, events, and story-telling for the purpose of student recruitment, branding, and research communications.
Google Ads & SEO Specialist
Guus Goorts is a digital education marketing coach and author. He applies data-driven methods to Google Ads, SEO and web-conversion optimisation and has worked with clients such as the British Council Singapore, MDIS, Koç University and the Irish Universities Association. His expertise is set out in two sector handbooks—Successful Student Recruitment with Google Ads (2020) and Genuinely Helpful: A Practical Guide to Effective University Websites (2024). A Dutch citizen with Singapore Permanent Resident status, Guus is currently based in the Netherlands.
SRH Universities
Oana Lelcu is Global Sales Marketing Director at SRH Universities, where she designs and leads the international strategy for the Group. She currently focuses on leveraging AI and digital technologies to transform student recruitment and admissions processes, helping SRH scale their global reach while improving applicant experience through data-driven insights and automated solutions.
