University of Antwerp
Celine Kuysters is Marketing Manager at the University of Antwerp, Faculty of Business and Economics. Born and raised in Antwerp (Belgium), and armed with Master’s degrees in strategic communication and journalism, she started her career in higher ed in 2019. Besides being responsible for the faculty’s international recruitment strategy, content creation and social media management, she is also committed to building its alumni community.
Middlesex University London
Having worked in Higher Education for 10 years, Claire McGrady currently works as Head of International Marketing at Middlesex University.
Previously, she worked in various roles across student recruitment and marketing at Coventry University London and Brunel University. Claire leads on all marketing items for prospective EU and International students from enquiry to enrolment. She is passionate about the International student journey, and finding new ways to improve it, to give students coming to the UK the best possible customer service.
Study.eu
Gerrit is the Founder and CEO of Study.eu, the most-visited study choice platform focusing on (greater) Europe as a destination. His motto: “Simplicity is king.”
Lancaster University Leipzig
Kamila Szalast leads the strategic direction, management and growth of marketing, student recruitment and admissions activities at Lancaster University Leipzig, the British university’s foreign campus operated by Navitas. She has worked in the international education industry for over 10 years and held various leadership and student recruitment roles.
University of Vienna
A proud part of the University of Vienna's Corporate Communications team since 2021, Margit Kastner uses her versatile knowledge for advertising planning with digital media, target group analyses and data-driven marketing. As channel coordinator, she is responsible for digitalisation topics and -projects (e.g. relaunch of the univie.ac.at website). According to the premise "genuinely curious. Since 1365." the University of Vienna and its members never stop learning...
More speakers to be announced shortly!
SRH Universities
Akos Kiraly is a higher education marketing specialist with over 10 years of experience. Akos grew up in Hungary and came as an international student to Germany. He has started his career in Germany with a one of the leading German university agencies before he switched to the education provider side. Akos has been previously working as Director of Student Recruitment at GISMA Business School and has successfully implemented an international student recruitment strategy for SRH Berlin University of Applied Science as well as for Lancaster University Leipzig. He is currently in charge of the sales strategy of all SRH Universities (SRH Higher Education) as Head of Strategic Sales.
Akos will present the following conference session:
Building a sales pipeline for universities – from lead generation to enrolment management
Net Natives
Born in London to Scottish and Turkish parents, Cem Topcam knows a thing or two about communicating across cultures. He’s the Head of Copy and Content at Net Natives, where – in between copious coffee consumption – he helps study brands find their narrative thread, amplify their stories and take bigger, bolder leaps with their tone of voice.
Cem will co-present the following conference session:
Rebranding: Collaboration and Co-creation – The Swedish Way
IE University
Emanuel Díaz is Head of Content Marketing at IE University in Madrid and a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him. A Fulbright grant took him to Madrid to study at IE, in which he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.
University of Pavia
Elena Fontana thinks her job is one of the best in the world: building bridges between people is her mission. She has been working at the International office of the University of Pavia for 20 years, supporting and implementing Erasmus Mobility and global partnerships. Open minded, critical and innovative she is currently Head of the International Marketing and Recruitment team at the University of Pavia, Italy.
Elena will co-present the following conference session:
Sustainability in International Recruitment
Middlesex University London
As Senior Regional Manager at Middlesex University London, Graeme Tong oversees the in-country recruitment & marketing activities in Africa, the Americas and the Middle East.
Graeme’s 13 years’ experience of working within education have seen him work for a variety of organisations, from start-up to large multinational and with experience of working in over 25 countries.
Graeme will present the following conference session:
Successful recruiting from Africa: Lessons from the field
Google Ads & SEO Specialist
Guus Goorts helps Higher Education Institutions take control of their online marketing through hands-on e-courses.
He believes that international experiences can make the world a better place. After an exchange, he lived in Singapore for 10 years and founded a study portal site for language schools.
Currently based in the Netherlands, he has run SEO and paid search campaigns for institutions like British Council, MDIS and Avans University.
He believes that HEIs need to deeply understand their online marketing, even if they plan to outsource it. That's also the idea behind his book: Successful student recruitment with Google Ads.
Education Marketer
Kyle Campbell is a writer, content marketing evangelist and internet culture nerd. He is the voice of Education Marketer and shares the best of the HE marketing community.
University College London (UCL)
As a Campaigns Manager at UCL, Stephanie Limuaco has designed and developed award-winning marketing communication campaigns that maximise the use of digital marketing techniques, podcasts, email marketing, events, and story-telling for the purpose of student recruitment, branding, and research communications.
