University of Antwerp
Celine Kuysters is Marketing Manager at the University of Antwerp, Faculty of Business and Economics. Born and raised in Antwerp (Belgium), and armed with Master’s degrees in strategic communication and journalism, she started her career in higher ed in 2019. Besides being responsible for the faculty’s international recruitment strategy, content creation and social media management, she is also committed to building its alumni community.
Emanuel Díaz is Head of Content Marketing at IE University in Madrid and a storytelling lover and aficionado. His passion for content started in the banking industry in his native Puerto Rico, where he was leading copy and digital marketing for the institution. The challenge of making a bank soulful caught him. A Fulbright grant took him to Madrid to study at IE, in which he stayed as the Associate Director of Alumni Communications. Emanuel has a passion for creativity, emotional content, and weaving stories that showcase the beauty of working in the educational sector. He is also a proud collaborator in LGBTQ+ initiatives and does improv theater in his free time.
University of Cologne
Georg Verweyen draws on more than ten years of experience in higher education marketing outside the EU. For six years, he directed the Bangkok of the German Academic Exchange Service (DAAD) and has published numerous analyses on the country's higher education market. He currently works as International Project Coordinator at the University of Cologne.
Google Ads & SEO Specialist
Guus Goorts helps Higher Education Institutions take control of their online marketing through hands-on e-courses.
He believes that international experiences can make the world a better place. After an exchange, he lived in Singapore for 10 years and founded a study portal site for language schools.
Currently based in the Netherlands, he has run SEO and paid search campaigns for institutions like British Council, MDIS and Avans University.
He believes that HEIs need to deeply understand their online marketing, even if they plan to outsource it. That's also the idea behind his book: Successful student recruitment with Google Ads.
Lancaster University Leipzig
Kamila Szalast leads the strategic direction, management and growth of marketing, student recruitment and admissions activities at Lancaster University Leipzig, the British university’s foreign campus operated by Navitas. She has worked in the international education industry for over 10 years and held various leadership and student recruitment roles.
University of Twente
Lucien works as strategic advisor on a realm of (digital) projects for the University of Twente in the Netherlands. Always aware that the digital world is innovating itself rapidly, and that it has the power to disrupt existing markets. He adds this awareness into his collaboration with colleagues and students to help improve working and learning.
University College London (UCL)
As a Campaigns Manager at UCL, Stephanie Limuaco has designed and developed award-winning marketing communication campaigns that maximise the use of digital marketing techniques, podcasts, email marketing, events, and story-telling for the purpose of student recruitment, branding, and research communications.