Anna Viola Hornyik
University of Szeged
Anna Viola Hornyik is an International Officer at the University of Szeged, Hungary. She completed a BA in Communication and Media Studies with online marketing specialization and an MA in International Relations with a specialization in legal and business studies. Anna has been actively involved in several Erasmus+ projects and recently focused on both online and offline marketing for the university. Before joining higher education, she worked as a radio editor at a national Hungarian radio station.
12:00 - 12:15
17 October 17 October
Lightning talk: Adding value to the student during the application journey
The University of Szeged came up with a unique way to increase retention during the application and admissions process - inspired by "cash-back" programmes in the retail space. We haven't seen any other university do this!