Marko Kaldma
Study in Estonia
Marko Kaldma works as a Chief specialist of Foreign Marketing at the Education and Youth Board of Estonia, where he is tasked with promoting the “Study in Estonia” brand via various digital channels.
14:45 - 15:00
17 October 17 October
Lightning talk: Including student ambassadors in digital promotion
As a small destination, Estonia punches well above its weight when it comes to international student recruitment. In this talk, we will look into how the national “Study in Estonia” platform cooperates with universities to successfully include student ambassadors in marketing campaigns, and provide practical tips for universities to implement.