Melissa Abache is the Director of International Student Recruitment at Koç University, a non-for-profit, research-intensive leading university in Turkey and the region. The university has shown continuous growth in its international student body in the past 5 years by growing from a one-person office to a small team of 4 where Melissa has been responsible for overseeing digital transformation projects at the university that included the use of CRM and online application systems, digital marketing campaigns (in-house and with agencies), organic content development and tailored resources, and scholarship and sponsored student programs with governments and international foundations.

Melissa will co-present the following conference session:
5 Things your marketing agency won’t tell you