University marketing professionals have been struggling to reconcile their needs to measure the ROI of their activities with what the GDPR requires. Google Analytics’ new version 4 brings a range of new features for performance tracking. In this session, Arke and Keele University will share insight into how you can benefit from the transition to the new Google Analytics.

This session will be presented on stage by Younes Labbar and Sam Massink (Arke) with a remote/virtual contribution from Chris Beard, Paul Newton and Sam Lesniak (Keele University).