speaker-photo

Jeroen van Dijk

Royal College of Art (RCA)
Jeroen van Dijk is a Marketing Manager at the Royal College of Art (RCA) in London. He is passionate about utilising user research and creative content to improve the digital experience at the RCA and has done extensive work in mapping the student journey to creatively work with the College's digital and content teams in optimising the RCA's web pages.
13:30 - 14:15

18 October 18 October

Website Clinic 🚑 (with students)

The doctors are in! In this interactive session, an expert panel - including students - will judge university websites (and other digital material) suggested by the audience. Get honest opinions on what works, what doesn't, and how it could be fixed.

15:45 - 16:30

18 October 18 October

Content Audit & User Journey Mapping

In this session, we will explore the critical phases of the student journey—from initial awareness to enrollment and beyond. Learn insights on how to strategically leverage content across each stage to engage prospective students, and to enhance their overall experience. Learn best practices for creating integrated marketing campaigns that not only attract students but also foster retention and satisfaction.