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Celine Kuysters

University of Antwerp

Celine Kuysters is Marketing Manager at the University of Antwerp, Faculty of Business and Economics. Born and raised in Antwerp (Belgium), and armed with Master’s degrees in strategic communication and journalism, she started her career in higher ed in 2019. Besides being responsible for the faculty’s international recruitment strategy, content creation and social media management, she is also committed to building its alumni community.

10:45 - 11:15

17 October 17 October

Positioning your university through strategic storytelling

How do you make your institution stand out in an increasingly competitive landscape? This session explores the power of storytelling as a strategic tool for positioning your university. Learn how to craft narratives that connect with prospective students on an emotional level, communicate your strengths, and build a lasting brand identity.