Stephanie Limuaco

University College London (UCL)

As a Campaigns Manager at UCL, Stephanie Limuaco has designed and developed award-winning marketing communication campaigns that maximise the use of digital marketing techniques, podcasts, email marketing, events, and story-telling for the purpose of student recruitment, branding, and research communications.

16:15 - 16:45

Friday 14 October

University podcasts: An underestimated tool for student recruitment

Podcasts continue to grow in popularity, including in higher education. This creates new opportunities for marketing and recruitment, which we’ll explore in this session with two examples: The extensive network of podcasts by University College London (such as UCL Minds and #MadeAtUCL), as well as the Profcast (Dutch and English) by the University of Antwerp’s Faculty of Business & Economics.

Learn what it takes to plan, produce, and publish a podcast - and how your university’s recruitment can benefit from one.