Celine Kuysters is Marketing Manager at the University of Antwerp, Faculty of Business and Economics. Born and raised in Antwerp (Belgium), and armed with Master’s degrees in strategic communication and journalism, she started her career in higher ed in 2019. Besides being responsible for the faculty’s international recruitment strategy, content creation and social media management, she is also committed to building its alumni community.
Friday 20 October
Converting offer-holders: Finding the right balance between CRM automation and personalization
Until your offerholders actually set foot on campus, you compete with other universities to actually enrol them. Depending on your application timeline, this can mean a long period - during which you can use various approaches in convincing students that your university is the right choice for them. In this session we’ll explore what methods bear fruit and how you might use your CRM to facilitate such activities.