Douglas Washburn

Study in Sweden / Swedish Institute

Born and raised in the USA, Douglas Washburn has now spent nearly half his life in his adopted home of Sweden enjoying the fantastic work-life balance of Scandinavia. He brings years of experience in higher education to his current role as a Senior Marketing Manager at the Swedish Institute, the national agency for promoting Sweden abroad. Douglas is responsible for the Study in Sweden brand and is a frequent speaker on marketing in international higher education on topics such as destination branding, and student created content.

Douglas will co-present the following conference session:
Rebranding: Collaboration and Co-creation – The Swedish Way

12:00 - 12:45

Friday 29 October

Rebranding: Collaboration and Co-creation – The Swedish Way

Study in Sweden recently completed an ambitious brand development project with a bold vision to stand out in a busy international student marketplace. Rebranding a country as a study destination is hard work, even more so when it entails a disruptive and provocative approach that’s new to the education space.

Study in Sweden, Net Natives and Chalmers University of Technology - a Swedish university deeply involved in the process -, walk you through the rebrand - and share lessons learned and mistakes made (yes we pushed too far sometimes, OK maybe multiple times).