Floris Metzner

University of Twente

Floris Metzner works as Online Marketeer at the state-owned University of Twente (NL). He’s an expert in measuring marketing activities, as a functionalist he loves to bring innovative ideas to the university eco-system.

14:45 - 15:15

Friday 14 October

Lightning Talks

Two compact presentations with inspiring ideas:


  • Empower event organizers to create effective, interactive and engaging online events (lessons learned)
    (Floris Metzner & Lucien Nijland, University of Twente)


  • Why higher ed and content marketing are meant to be
    Hear the love story of a generation (and how to find your match.)
    (Kyle Campbell, Education Marketer)