Monique Swennenhuis

Hanze UAS Groningen

Monique Swennenhuis is the Strategic Advisor International Marketing and International Affairs at Hanze University of Applied Sciences, Groningen.

11:15 - 11:45

Friday 14 October

Data-driven decision making in university marketing

Data driven decision making in marketing: a first very brief overview on how to use data and customer insights to come to a more customer oriented marketing strategy and implementation.