Monique Swennenhuis
Hanze UAS Groningen
Monique Swennenhuis is the Strategic Advisor International Marketing and International Affairs at Hanze University of Applied Sciences, Groningen.
11:15 - 11:45
Friday 14 October
Data-driven decision making in university marketing
Data driven decision making in marketing: a first very brief overview on how to use data and customer insights to come to a more customer oriented marketing strategy and implementation.
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