Jędrzej Raczyński

Anglo-American University

Originally from Poland, Jedrzej (Andy for short) holds the position of Marketing Director and leads the marketing team at Anglo-American University in Prague. After a decade of self-employment, consulting and extensive traveling, he settled in Prague and for the past few years has been working in the education and ed-tech sector. He believes in a holistic approach to business development and is not afraid to cross borders between different fields of knowledge to achieve the desired outcome. He enjoys building dashboards, finding patterns, deeper meanings and insights that fuel the marketing efforts of the department.

16:30 - 17:00

Friday 29 October

Finding your visual voice: a branding case study

How to fill a university website with content without a clear consensus on the brand image? How to create a visual language that will stay evergreen and consistent across all communication channels? How to find your brand's inner voice rather than mimic others? What tools to use to develop an intellectual and emotional platform to discover and describe a brand identity that tells the right story and resonates true meaning with your community? Join Lilliana Chalfant and Jędrzej Raczyński from Anglo-American University in Prague - and hear their story.