Melissa Abache

Koç University

Melissa Abache is the Director of International Student Recruitment at Koç University, a non-for-profit, research-intensive leading university in Turkey and the region. The university has shown continuous growth in its international student body in the past 5 years by growing from a one-person office to a small team of 4 where Melissa has been responsible for overseeing digital transformation projects at the university that included the use of CRM and online application systems, digital marketing campaigns (in-house and with agencies), organic content development and tailored resources, and scholarship and sponsored student programs with governments and international foundations.

Melissa will co-present the following conference session:
5 Things your marketing agency won’t tell you

16:00 - 16:30

Friday 29 October

5 Things your marketing agency won’t tell you

As a university, if often makes sense to bring in the expertise of marketing agencies to maximise the success of campaigns. The added complexity of such a setup can be difficult to manage, though. In this session, Melissa Abache and Guus Goorts offer the 360° view on how the sausage gets made: Learn how to brief and select the right agency, how to handle the budget, monitor success, and how to learn from the process to make the most of future activities.