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Parul Goel

University of Antwerp

Parul Goel is the Coordinator of the International Students Office at the University of Antwerp - where all the international student marketing and recruitment magic happens!

10:45 - 11:15

Friday 20 October

Converting offer-holders: Finding the right balance between CRM automation and personalization

<p>Until your offerholders actually set foot on campus, you compete with other universities to actually enrol them. Depending on your application timeline, this can mean a long period - during which you can use various approaches in convincing students that your university is the right choice for them. In this session we’ll explore what methods bear fruit and how you might use your CRM to facilitate such activities.</p>