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Graeme Tong

University of Greenwich, London

Graeme Tong is the Head of International Recruitment at the University of Greenwich.

Graeme’s 15+ years’ experience of working within education have seen him work for a variety of organisations, from start-up to large multinational and with experience of working in over 25 countries.

15:45 - 16:30

18 October 18 October

Content Audit & User Journey Mapping

In this session, we will explore the critical phases of the student journey—from initial awareness to enrollment and beyond. Learn insights on how to strategically leverage content across each stage to engage prospective students, and to enhance their overall experience. Learn best practices for creating integrated marketing campaigns that not only attract students but also foster retention and satisfaction.