Guus Goorts is a digital education marketing coach and author. He applies data-driven methods to Google Ads, SEO and web-conversion optimisation and has worked with clients such as the British Council Singapore, MDIS, Koç University and the Irish Universities Association. His expertise is set out in two sector handbooks—Successful Student Recruitment with Google Ads (2020) and Genuinely Helpful: A Practical Guide to Effective University Websites (2024). A Dutch citizen with Singapore Permanent Resident status, Guus is currently based in the Netherlands.